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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Investigating the Role of Personality Traits in Impulse Buying Behavior: A Systematic Literature Review |
| Authors Name: | ABHISHEK BADONI , Dr RAJENDRA PRASAD BADONI |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_196284
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| Published Paper Id: | IJNRD2305609 |
| Published In: | Volume 8 Issue 5, May-2023 |
| DOI: | |
| Abstract: | The phenomenon of impulsive buying has received significant attention in recent years due to its impact on consumer behavior and sales. This review paper aims to analyze the current literature on impulsive buying, focusing on the emotional, situational, cultural, and age-related factors that contribute to this behavior. The study discusses various theories and models related to impulsive buying and explores the impact of technological advancements, such as e-commerce, on impulsive buying behavior. The research findings highlight the need for further investigation into the role of individual differences in impulsive buying behavior and the potential implications for marketing strategies. Overall, this paper provides valuable insights for researchers and practitioners in understanding and managing impulsive buying behavior. |
| Keywords: | CONSUMER BEHAVIOR, IMPULSE BUYING, RETAIL, ONLINE PURCHASE |
| Cite Article: | "Investigating the Role of Personality Traits in Impulse Buying Behavior: A Systematic Literature Review", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 5, page no.g88-g93, May-2023, Available :http://www.ijnrd.org/papers/IJNRD2305609.pdf |
| Downloads: | 000118749 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2305609 Registration ID: 196284 Published In: Volume 8 Issue 5, May-2023 DOI (Digital Object Identifier): Page No: g88-g93 Country: DEHRADUN, UTTARAKHAND, INDIA Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2305609 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2305609 |
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ISSN: 2456-4184
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