|
|||||||||||||||
|
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
||||||||||||||
Issue: April 2024
Volume 9 | Issue 4
Review Result and Publication of Paper within : 2-3 days
Click Here For more DetailsFor Authors
Forms / Download
Published Issue Details
Editorial Board
Other IMP Links
Facts & Figure
Impact Factor : 8.76
Issue per Year : 12
Volume Published : 9
Issue Published : 95
Article Submitted :
Article Published :
Total Authors :
Total Reviewer :
Total Countries :
Indexing Partner
Join RMS/Earn 300
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
|
Published Paper Details
|
|
| Paper Title: | THE FACE OF INFLUENCE: INVESTIGATING CONSUMER PERCEPTIONS OF SOCIAL MEDIA MARKETING FOR PERSONAL CARE BRANDS |
| Authors Name: | Dr. Mayurkumar B. Patel |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_198282
|
| Published Paper Id: | IJNRD2305969 |
| Published In: | Volume 8 Issue 5, May-2023 |
| DOI: | |
| Abstract: | This research study aims to investigate consumer perceptions of social media marketing for personal care brands. The primary objectives of the study are to analyse consumers' perceptions of the impact of social media marketing on personal care brands and examine the relationship between consumer demographic variables and their perceptions of social media marketing. The research employs a random sampling method to select participants from the target population, specifically focusing on 100 consumers based in Ahmedabad. To analyse the collected data, two statistical techniques are utilized. First, the one-sample test is employed to assess consumers' perceptions of the impact of social media marketing on personal care brands. This test allows for a comparison between consumer perceptions and established benchmarks or expectations. Second, the chi-square testing method is applied to examine the relationship between consumer demographic variables and perceptions of social media marketing. This statistical test assesses the association between categorical variables. By conducting this research, valuable insights can be gained into consumer perceptions of social media marketing for personal care brands. The findings can inform personal care brand managers and marketers about the effectiveness of social media marketing strategies and shed light on the role of consumer demographics in shaping these perceptions. Ultimately, the research aims to contribute to the understanding of consumer behaviour and provide practical implications for personal care brands seeking to optimize their social media marketing efforts. |
| Keywords: | Marketing, Social Media Marketing, Consumer, Personal Care Product |
| Cite Article: | "THE FACE OF INFLUENCE: INVESTIGATING CONSUMER PERCEPTIONS OF SOCIAL MEDIA MARKETING FOR PERSONAL CARE BRANDS", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 5, page no.j400-j413, May-2023, Available :http://www.ijnrd.org/papers/IJNRD2305969.pdf |
| Downloads: | 000118752 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD2305969 Registration ID: 198282 Published In: Volume 8 Issue 5, May-2023 DOI (Digital Object Identifier): Page No: j400-j413 Country: -, -, - Research Area: Engineering Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2305969 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2305969 |
| Share Article: |
|
|
Click Here to Download This Article |
|
| Article Preview | |
|
|
|
Major Indexing from www.ijnrd.org
| Semantic Scholar | Microsaoft Academic | ORCID | Zenodo |
| Google Scholar | ResearcherID Thomson Reuters | Mendeley : reference manager | Academia.edu |
| arXiv.org : cornell university library | Research Gate | CiteSeerX | PUBLON |
| DRJI | SSRN | Scribd | DocStoc |
ISSN Details
 |
 |
|
ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016
DOI (A digital object identifier)
Conference
Open Access License Policy
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Important Details
Social Media
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Join RMS/Earn 300
| Copyright © 2024 - All Rights Reserved - IJNRD |
Facebook Twitter Instagram LinkedIn