INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Chocolate is one of the most consumed and loved food products in the world. However, different
people may have different preferences and opinions about various chocolate brands. This study
aims to explore the popularity and perception of different chocolate brands among the students of
VVIET college, a reputed engineering institution in Karnataka, India. The study was done
between the month of August and September. The study finds that Cadbury is the most popular
and preferred chocolate brand among the students, followed by Kit Kat, Munch and other brands.
The study also reveals that the students associate different attributes and emotions with different
chocolate brands, such as quality, taste, happiness etc. The study concludes that chocolate
consumption is influenced by various factors, such as personal preference, availability,
affordability, mood, etc., and that chocolate brands need to cater to the diverse needs and
expectations of their customers.
Keywords:
Brand ,Preferences, Attributes
Cite Article:
"A Study To Identify The Popular Chocolate Brand At Vviet", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 3, page no.a98-a106, March-2024, Available :http://www.ijnrd.org/papers/IJNRD2403009.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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