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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | A comparative study of consumer perception towards the organized retail stores and unorganized retail stores in Gorakhpur District. |
| Authors Name: | Mustak ali qureshi |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_183772
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| Published Paper Id: | IJNRD2211024 |
| Published In: | Volume 7 Issue 11, November-2022 |
| DOI: | http://doi.one/10.1729/Journal.32011 |
| Abstract: | India's retail journey began in antiquity. Every week, all the buyers and sellers would congregate in a large market in ancient India under the concept of HAAT, or haggling. India's retail industry evolved from unorganized retail stores to organized retail stores. The previous two decades have seen rapid growth in the global retail sector. There are two sectors of the Indian retail industry: organized and unorganized. One of the foundational sectors of the Indian economy, retail generates 10% of the country's GDP and employs close to 8% of the labor force. Both an organized and an unorganized retail sector exist in India, with the unorganized portion accounting for the majority of sales. To compare consumer behavior regarding their purchasing patterns between the organized and unorganized retail sectors, data from customers in both the organized and unorganized retail sectors was gathered for this study. The current study sheds insight into how consumer perceptions differ in the organized and unorganized retail sectors. In this study, 101 respondents’ from the Gorakhpur District were chosen at random to complete a predefined questionnaire that was used to collect the primary data, we use questionnaires to solicit input from a variety of customers from both organized and unorganized retail establishments, and we gather information on many variables that influence consumer purchasing behavior. Statistical procedures such as frequency analysis and chi-square were used to interpret the data. The outcome suggests that people prefer organized retail stores to unorganized retail stores when making purchases. |
| Keywords: | Keywords: Consumer Buying Behavior, Comparative study, organized Retail, Unorganized Retail, customer perception. |
| Cite Article: | "A comparative study of consumer perception towards the organized retail stores and unorganized retail stores in Gorakhpur District.", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 11, page no.a227-a243, November-2022, Available :http://www.ijnrd.org/papers/IJNRD2211024.pdf |
| Downloads: | 000118759 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2211024 Registration ID: 183772 Published In: Volume 7 Issue 11, November-2022 DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.32011 Page No: a227-a243 Country: Gorakhpur, Uttar pradesh, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2211024 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2211024 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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