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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | To what extent is the international marketing management of Jollibee effective? |
| Authors Name: | Siya Abrol |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_183720
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| Published Paper Id: | IJNRD2211071 |
| Published In: | Volume 7 Issue 11, November-2022 |
| DOI: | |
| Abstract: | Despite the fast pace at which globalisation is occurring, it is vital for brands wanting to enter international markets to understand and reflect in their marketing strategies the significant differences which may still remain between the consumers. These differences may be driven by many factors including cultural ones. The aforementioned remains particularly true for the food industry, wherein many different brands compete. One of these brands is Jollibee - a Filipino fast-food restaurant which has seen great success in its home market and is now also beginning to gain traction in international markets. This research paper aims to analyse the manner in which the company went international through the application of tools and models such as SWOT analysis and the Uppsala model of international expansion. The latter half of the paper more specifically considers the effectiveness of the international marketing management of the company by looking closer at their marketing mix and the degree of standardisation and/or adaptation evidenced in the different elements. |
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| Cite Article: | "To what extent is the international marketing management of Jollibee effective?", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 11, page no.a653-a663, November-2022, Available :http://www.ijnrd.org/papers/IJNRD2211071.pdf |
| Downloads: | 000118753 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2211071 Registration ID: 183720 Published In: Volume 7 Issue 11, November-2022 DOI (Digital Object Identifier): Page No: a653-a663 Country: New Delhi , Delhi , India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2211071 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2211071 |
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