Paper Title
A COMPARATIVE STUDY BETWEEN TRADITIONAL MARKETING AND DIGITAL MARKETING
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Registration ID: IJNRD_194459
Published ID: IJNRD2305174
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A COMPARATIVE STUDY BETWEEN TRADITIONAL MARKETING AND DIGITAL MARKETING
Abstract
The aim of this research paper is to explore and analyze the key aspects of traditional and digital marketing in order to provide a thorough understanding of their concepts, strategies, advantages, and limitations. The study begins with an introduction to the market, marketing, consumers, and customers, establishing a solid foundation for the subsequent exploration. The paper delves into traditional marketing by presenting its definition, types, and characteristics. It highlights the conventional methods employed in traditional marketing, including print advertisements, television commercials, direct mail, and telemarketing. Additionally, it examines the effectiveness, reach, and limitations associated with traditional marketing strategies. In contrast, the paper also investigates the realm of digital marketing, elucidating its definition, types, and unique features. It explores various digital marketing channels such as social media marketing, search engine optimization (SEO), email marketing, content marketing, and influencer marketing. Furthermore, it assesses the advantages and potential drawbacks of leveraging digital marketing techniques. This research paper serves as a valuable resource for marketing professionals, businesses, and researchers seeking a comprehensive understanding of the evolving marketing landscape. By examining the key aspects of traditional and digital marketing, it provides insights into the optimal utilization of marketing resources in an increasingly digital world.
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How To Cite (APA)
Kowshik.N, L.S.Eswhar Rao , & Madhu Yadav (May-2023). A COMPARATIVE STUDY BETWEEN TRADITIONAL MARKETING AND DIGITAL MARKETING . INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT, 8(5), b568-b573. https://ijnrd.org/papers/IJNRD2305174.pdf
Issue
Volume 8 Issue 5, May-2023
Pages : b568-b573
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Paper Reg. ID: IJNRD_194459
Published Paper Id: IJNRD2305174
Research Area: Engineering
Author Type: Foreign Author
Country: -, -, -
Published Paper PDF: https://ijnrd.org/papers/IJNRD2305174.pdf
Published Paper URL: https://ijnrd.org/viewpaperforall?paper=IJNRD2305174
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