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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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Issue: May 2024
Volume 9 | Issue 5
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| Paper Title: | Pester Power Strategies Used by Children: A Literature Review |
| Authors Name: | Dr. Manjot Kaur Shah |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_214028
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| Published Paper Id: | IJNRD2403148 |
| Published In: | Volume 9 Issue 3, March-2024 |
| DOI: | |
| Abstract: | The family is one of the most significant decision-making and consumption units for marketers. Children are considered to have a significant influence on family purchasing decisions, making them a desirable market segment for advertisers. When children’s demands are denied by parents, children resort to pester power. Between a child's purchasing decision and a parent's purchase decision, pester power also plays a moderating influence. This paper attempts to review the literature to understand children as consumers and various pester power strategies employed by them to get their demands fulfilled |
| Keywords: | Consumers, Children, Purchasing, Pester power |
| Cite Article: | "Pester Power Strategies Used by Children: A Literature Review", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 3, page no.b423-b440, March-2024, Available :http://www.ijnrd.org/papers/IJNRD2403148.pdf |
| Downloads: | 00040 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD2403148 Registration ID: 214028 Published In: Volume 9 Issue 3, March-2024 DOI (Digital Object Identifier): Page No: b423-b440 Country: New Delhi, Delhi, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2403148 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2403148 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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