INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
The family is one of the most significant decision-making and consumption units for marketers. Children are considered to have a significant influence on family purchasing decisions, making them a desirable market segment for advertisers. When children’s demands are denied by parents, children resort to pester power. Between a child's purchasing decision and a parent's purchase decision, pester power also plays a moderating influence. This paper attempts to review the literature to understand children as consumers and various pester power strategies employed by them to get their demands fulfilled
Keywords:
Consumers, Children, Purchasing, Pester power
Cite Article:
"Pester Power Strategies Used by Children: A Literature Review", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 3, page no.b423-b440, March-2024, Available :http://www.ijnrd.org/papers/IJNRD2403148.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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