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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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Issue: May 2024
Volume 9 | Issue 5
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| Paper Title: | Exploring the Influence of Brand Identity on Consumer Perception and Decision-Making |
| Authors Name: | Darsh Galada |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_219117
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| Published Paper Id: | IJNRD2404645 |
| Published In: | Volume 9 Issue 4, April-2024 |
| DOI: | |
| Abstract: | This research study examined the influence of brand identity on consumers' perception and decision-making using a quantitative survey approach. Key aspects investigated included the role of brand identity in consumer purchase decisions, the specific components of identity that consumers trust most, and the effectiveness of a strong brand identity in engaging consumers in marketing campaigns. The study elicited the participants' perceptions of the dimensions of brand identity, including reputation, visual identity, personality traits, values, mission, and brand consistency across different platforms. The aim of the study was to comprehensively analyze the multifaceted nature of brand identity and its potential to influence consumer decisions, bring the brand closer to consumers and ultimately create lifelong loyalty. Such a study underlines the great importance of brand identity. The study drives home the fact that businesses should, therefore, strive to develop and communicate a consistent brand identity that is aligned with the changing behaviors and preferences of their target audiences for success in the types of increasingly competitive market environment. |
| Keywords: | brand identity, consumer perception, consumer decision-making, brand loyalty, brand engagement |
| Cite Article: | "Exploring the Influence of Brand Identity on Consumer Perception and Decision-Making", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 4, page no.g397-g405, April-2024, Available :http://www.ijnrd.org/papers/IJNRD2404645.pdf |
| Downloads: | 00038 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2404645 Registration ID: 219117 Published In: Volume 9 Issue 4, April-2024 DOI (Digital Object Identifier): Page No: g397-g405 Country: Chennai, Tamil Nadu, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2404645 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2404645 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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