INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
This research study examined the influence of brand identity on consumers' perception and decision-making using a quantitative survey approach. Key aspects investigated included the role of brand identity in consumer purchase decisions, the specific components of identity that consumers trust most, and the effectiveness of a strong brand identity in engaging consumers in marketing campaigns. The study elicited the participants' perceptions of the dimensions of brand identity, including reputation, visual identity, personality traits, values, mission, and brand consistency across different platforms. The aim of the study was to comprehensively analyze the multifaceted nature of brand identity and its potential to influence consumer decisions, bring the brand closer to consumers and ultimately create lifelong loyalty. Such a study underlines the great importance of brand identity. The study drives home the fact that businesses should, therefore, strive to develop and communicate a consistent brand identity that is aligned with the changing behaviors and preferences of their target audiences for success in the types of increasingly competitive market environment.
"Exploring the Influence of Brand Identity on Consumer Perception and Decision-Making", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.9, Issue 4, page no.g397-g405, April-2024, Available :http://www.ijnrd.org/papers/IJNRD2404645.pdf
Downloads:
00040
ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Facebook Twitter Instagram LinkedIn