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IJNRD
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
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Impact Factor : 8.76

Issue per Year : 12

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Paper Title: To Study the implications of Ambush Marketing vis-à-vis the stakeholders involved
Authors Name: Shrikant Balkrishna Diwan
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IJNRD_170160
Published Paper Id: IJNRD1711011
Published In: Volume 2 Issue 11, November-2017
DOI:
Abstract: The Ambush marketing or ambush advertising is a marketing strategy in which an advertiser "ambushes" an event to compete for exposure against competing advertisers. Most forms of ambush marketing capitalize on the prominence of a major event through marketing campaigns that associate an advertiser with it, but without actually having paid sponsorship fees to the event's organizer to identify themselves as an "official" partner or sponsor. This study has been undertaken to offer an insight into the concept of Ambush Marketing along with its future implications
Keywords: Ambush, Marketing, Parasitism, competitors
Cite Article: "To Study the implications of Ambush Marketing vis-à-vis the stakeholders involved", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.2, Issue 11, page no.64-67, November-2017, Available :http://www.ijnrd.org/papers/IJNRD1711011.pdf
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ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID:IJNRD1711011
Registration ID: 170160
Published In: Volume 2 Issue 11, November-2017
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Page No: 64-67
Country: Amravati, Maharashtra, India
Research Area: Management
Publisher : IJ Publication
Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD1711011
Published Paper PDF: https://www.ijnrd.org/papers/IJNRD1711011
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

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