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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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Impact Factor : 8.76
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| Paper Title: | To Study the implications of Ambush Marketing vis-à-vis the stakeholders involved |
| Authors Name: | Shrikant Balkrishna Diwan |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_170160
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| Published Paper Id: | IJNRD1711011 |
| Published In: | Volume 2 Issue 11, November-2017 |
| DOI: | |
| Abstract: | The Ambush marketing or ambush advertising is a marketing strategy in which an advertiser "ambushes" an event to compete for exposure against competing advertisers. Most forms of ambush marketing capitalize on the prominence of a major event through marketing campaigns that associate an advertiser with it, but without actually having paid sponsorship fees to the event's organizer to identify themselves as an "official" partner or sponsor. This study has been undertaken to offer an insight into the concept of Ambush Marketing along with its future implications |
| Keywords: | Ambush, Marketing, Parasitism, competitors |
| Cite Article: | "To Study the implications of Ambush Marketing vis-à-vis the stakeholders involved", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.2, Issue 11, page no.64-67, November-2017, Available :http://www.ijnrd.org/papers/IJNRD1711011.pdf |
| Downloads: | 000114576 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD1711011 Registration ID: 170160 Published In: Volume 2 Issue 11, November-2017 DOI (Digital Object Identifier): Page No: 64-67 Country: Amravati, Maharashtra, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD1711011 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD1711011 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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