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IJNRD
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
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Impact Factor : 8.76

Issue per Year : 12

Volume Published : 8

Issue Published : 80

Article Submitted : 7144

Article Published : 2923

Total Authors : 7078

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Published Paper Details
Paper Title: A STUDY ON CONSUMER PREFERENCE AND SELECTION TOWARD AYURVEDIC PRODUCTS
Authors Name: Dr. Govind M. Dhinaiya
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IJNRD_181525
Published Paper Id: IJNRD1903001
Published In: Volume 4 Issue 3, March-2019
DOI:
Abstract: Ayurveda is one of the oldest healing system in India. It is also called Mother of all healing system not only for therapies but also for natural medicine. With growing awareness of diseases and using chemical based hazardous product, people start using ayurvedic and natural treatment. When there is a cut throat competition in market for ayurvedic product, it very difficult for consumer to prefer and select appropriate product. Hence researcher has selected a topic to measure consumer preference and selection towards ayurvedic product. The exploratory factor analysis and reliability were used to identify the factors for selection and preference. The study has found two factors namely principle product and supplementary product elements. The two factors found were reliable and consistent also.
Keywords: Ayurvedic, Consumer, Healing system, Principle element
Cite Article: "A STUDY ON CONSUMER PREFERENCE AND SELECTION TOWARD AYURVEDIC PRODUCTS", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.4, Issue 3, page no.1-5, March-2019, Available :http://www.ijnrd.org/papers/IJNRD1903001.pdf
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ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID:IJNRD1903001
Registration ID: 181525
Published In: Volume 4 Issue 3, March-2019
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Page No: 1-5
Country: -, -, India
Research Area: Engineering
Publisher : IJ Publication
Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD1903001
Published Paper PDF: https://www.ijnrd.org/papers/IJNRD1903001
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

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