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ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
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Authors Name: Dr. DEEPA A , ASWIN KUMAR V N
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Published Paper Id: IJNRD2205157
Published In: Volume 7 Issue 5, May-2022
Abstract: The Internet of Behaviors (IoB) is a branch of the Internet of Things (IoT) that can develop patterns to affect people's behavior. It is a combination of three fields: technology, data analytics, and behavioral psychology. With its ability to impact consumer behavior, the combination of IoT and IoB is incredibly powerful, and digital marketing might take use of this. The most obvious and effective examples of capitalizing on the Internet of Behaviors are Face book and Google, which provide adverts to surfers at regular intervals based on detailed analysis and understanding gained from customer behavioral data obtained on a regular basis. Businesses have already begun to integrate IoT and IoB technologies into their operations. The simple explanation is that in order to thrive in this competitive industry, businesses must use agile technology. Furthermore, IoB assists in finding the major influencing variables of a client's purchasing process by evaluating consumer behavior. This technology will totally alter a customer's purchasing habits and has the ability to impact the future of purchasing.
Keywords: Internet of Things (IoT), Internet of Behavior (IoB), intelligent systems, Customer behavior, Behavior-Driven software development
Cite Article: "A STUDY ON INTERNET OF BEHAVIORS(IoB)", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.7, Issue 5, page no.1182-1187, May-2022, Available :http://www.ijnrd.org/papers/IJNRD2205157.pdf
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ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID:IJNRD2205157
Registration ID: 181539
Published In: Volume 7 Issue 5, May-2022
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Page No: 1182-1187
Country: Thrissur, Kerala, India
Research Area: Master of Computer Application 
Publisher : IJ Publication
Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2205157
Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2205157
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ISSN: 2456-4184
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