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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Name Your Own Price: A Differentiation Strategy |
| Authors Name: | Om Prakash , Aditya Srivastava |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_192393
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| Published Paper Id: | IJNRD2302297 |
| Published In: | Volume 8 Issue 2, February-2023 |
| DOI: | |
| Abstract: | Learning Outcome: This case illustrates the Name Your Own Price (NYOP) as the alternate pricing strategy that can be applied in retailing. With concise information about the pricing strategy, this case forces the students to delve into the possible course of action to solve the problem. This will help students to develop critical and logical thinking skills and apply them in entrepreneurial activities. Case Overview: An MBA-pursuing student Mr. Suraj Singh went on an educational visit to a retail store and after interacting with the store manager, he became obsessed with starting his own retail business. After searching on it he found that the retail business has ample opportunities. However, it has severe competition. In search of a solution to compete in this business, he found NYOP to be an attractive option for differentiation. He evaluated the pros and cons of this strategy and decided to start his own retail business. Complexity Academic Level: This case is useful for postgraduate students of management and commerce. |
| Keywords: | Entrepreneurial activities, Name Your Own Price, Retail, Retail Business, differentiation. |
| Cite Article: | "Name Your Own Price: A Differentiation Strategy", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 2, page no.c848-c852, February-2023, Available :http://www.ijnrd.org/papers/IJNRD2302297.pdf |
| Downloads: | 000118761 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2302297 Registration ID: 192393 Published In: Volume 8 Issue 2, February-2023 DOI (Digital Object Identifier): Page No: c848-c852 Country: -, -, - Research Area: Engineering Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2302297 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2302297 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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