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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | A Study on Impact of Consumer Perception on Rebranding Strategy |
| Authors Name: | M. VITHYA , DR.Ti.M.SWAAMINATHAN |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_190285
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| Published Paper Id: | IJNRD2304077 |
| Published In: | Volume 8 Issue 4, April-2023 |
| DOI: | http://doi.one/10.1729/Journal.38513 |
| Abstract: | The purpose of the study is to examine the effectiveness of efforts to develop branding, rebranding and strategic marketing plan. Today’s reality shows that the quality of products and service alone cannot guarantee a companies success. Customer satisfaction and branding are communicated as marketing goals by many companies. Therefore, in this study, we investigated the results of customer satisfaction in the rebranding of durable goods. Rebranding may also include changes to products sold or manufactured by the company. The objectives of this paper is to review the current rebranding concepts and models, as well as the main reasons of the marketer goes for rebranding. |
| Keywords: | Rebranding, customer Satisfaction, Brand Image. |
| Cite Article: | "A Study on Impact of Consumer Perception on Rebranding Strategy", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 4, page no.a624-a628, April-2023, Available :http://www.ijnrd.org/papers/IJNRD2304077.pdf |
| Downloads: | 000118757 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD2304077 Registration ID: 190285 Published In: Volume 8 Issue 4, April-2023 DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.38513 Page No: a624-a628 Country: KANCHIPURAM, TAMILNADU, India Research Area: Social Science and Humanities Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2304077 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2304077 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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