INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
This study aims to examine the psychological and sociological factors influencing the effectiveness of consumer behavior towards organic food products. A qualitative face-to-face survey was conducted with a sample size of 200 target respondents. Four factors (health awareness, knowledge, subjective norms, and price) were identified that influence consumer attitudes toward organic food consumption. The results showed that attitudes and purchase intentions are linked, while these five factors also influenced actual purchase behavior. There is a statistically significant difference between mean values for type of organic food and satisfaction level of consumption. Consumers are primarily influenced by health and environmental awareness to purchase organic foods. The findings had implications for organic food companies, retailers and market regulators.
"PSYCHOLOGICAL AND SOCIOECONOMIC FACTORS INFLUENCING THE EFFECTIVENESS OF CONSUMER BEHAVIOR TOWARDS ORGANIC FOOD CONSUMPTION", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 4, page no.a771-a780, April-2023, Available :http://www.ijnrd.org/papers/IJNRD2304099.pdf
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2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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