INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Marketing is important for all industries. The sports industry is no exception. Of all the marketing techniques, merchandising is especially useful for sports teams and athletes. From a general perspective, merchandising is all about promoting products in retail stores and influencing consumer behaviour to increase sales. This research paper looks at the actual production and sale of sports merchandise by different sporting teams and the licensing process that is at the foundation of the same. The paper also evaluates sports merchandising by considering both the advantages and drawbacks of the same to the various stakeholders involved to provide an answer to the research question at hand.
"To what extent is merchandising beneficial for the sports industry?", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 4, page no.c31-c38, April-2023, Available :http://www.ijnrd.org/papers/IJNRD2304204.pdf
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2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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