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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Investigating the effectiveness of HIV/AIDS public awareness campaigns on risk behaviour change in the Malawi district of Thyolo |
| Authors Name: | Derrick Mwenda , Dr. R. Shuba |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_190082
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| Published Paper Id: | IJNRD2304227 |
| Published In: | Volume 8 Issue 4, April-2023 |
| DOI: | |
| Abstract: | ABSTRACT The fight against HIV/AIDS in Malawi is as old as the pandemic itself. Prevention strategies have so long been put in place since its existence since 1985. Some of prevention methodologies include public awareness/sensitization campaigns and condom distribution. Despite intensive efforts to impart HIV/AIDS knowledge to the general public through these interventions, there has been reported an increase of HIV infection in the country. However, little has been done to understand the effectiveness of HIV/AIDS public awareness campaigns in Malawi, being one of important intervention strategies aiming at increasing people’s understanding of the pandemic for them to reverse risk behaviours. Hence this study was geared at investigating the effectiveness of these campaigns on risk behaviour change in Malawi district of Thyolo, TA Nchiramwera, Quantitative and qualitative methodologies were used to balance the findings. The study has established that there is proven evidence and promise for HIV/AIDS public awareness campaigns to increase people’s understanding of HIV and AIDS as well as changing some attitudes and perceptions surrounding the pandemic. However, no evidence has been established for ability these campaigns to prevent the spread of HIV/AIDS in Malawi which largely depends on risk behaviour change with no and little sustained change on risk behaviours in the study area. Lack of assertiveness and poverty has been found to be key factors behind people’s failure to change risk behaviours. It is recommended that there ought to be paradigm shift; combining HIV/AIDS public awareness campaigns with income generation activities so as to address the socio-economic marginalization of people, interpersonal communication and more significantly mitigating underpinning factors associated with risk behaviours instead of continuing with these campaigns which have proven too marginal to win people’s minds. |
| Keywords: | Thyolo, HIV and AIDS, Public awareness campaigns, Prevention, risk behaviour change, Malawi |
| Cite Article: | "Investigating the effectiveness of HIV/AIDS public awareness campaigns on risk behaviour change in the Malawi district of Thyolo", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 4, page no.c219-c236, April-2023, Available :http://www.ijnrd.org/papers/IJNRD2304227.pdf |
| Downloads: | 000118759 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD2304227 Registration ID: 190082 Published In: Volume 8 Issue 4, April-2023 DOI (Digital Object Identifier): Page No: c219-c236 Country: Lilongwe, Malawi, Malawi Research Area: Science Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2304227 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2304227 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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