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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | How did Fujifilm innovate in the face of digital disruption while Kodak failed to survive? |
| Authors Name: | Rehaan Singhi |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_191068
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| Published Paper Id: | IJNRD2304399 |
| Published In: | Volume 8 Issue 4, April-2023 |
| DOI: | |
| Abstract: | Innovation in business has been recognized in the literature as one of the most vital factors for survival. Research suggests that innovation can be of different types including breakthrough innovation, basic research, sustaining innovation and disruptive innovation. As the name suggests, the latter proves to be the most challenging for incumbents while providing an opportunity for newcomers. The photography industry is wide and constitutes many different companies with the most influential role being recognized as that by Kodak. Having established themselves in the film camera market over many years, nobody had expected the incumbent's downfall. While many reasons led to this, the biggest points at the company’s inability to correctly and timely react to the disruptive innovation required in the face of the digital revolution. However, whilst they failed to take corrective measures, their close competitor Fujifilm was able to navigate the field and rise to the top. This paper aims to shed light on both the companies while using business theory to analyse why Fujifilm thrived in the face of innovation while Kodak failed to survive. |
| Keywords: | Fujifilm, Innovation, Kodak, Photography |
| Cite Article: | "How did Fujifilm innovate in the face of digital disruption while Kodak failed to survive?", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 4, page no.d720-d730, April-2023, Available :http://www.ijnrd.org/papers/IJNRD2304399.pdf |
| Downloads: | 000118760 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2304399 Registration ID: 191068 Published In: Volume 8 Issue 4, April-2023 DOI (Digital Object Identifier): Page No: d720-d730 Country: New delhi, Delhi, India Research Area: Arts Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2304399 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2304399 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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