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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | A STUDY ON IMPACT OF PROMOTIONAL ACTIVITES OF CUSTOMER BUYING BEHAVIOUR AT D MART |
| Authors Name: | LEELAVATHY B , SASIREKHA |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_192098
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| Published Paper Id: | IJNRD2304712 |
| Published In: | Volume 8 Issue 4, April-2023 |
| DOI: | |
| Abstract: | The purpose of this research study is to determine the impact of promotional activities on consumer buying behavior at D Mart. In which the customer influences to buy a product based on promotional activities like sales promotion, personal selling, advertising, and direct marketing. In which consumer buying behavior is the study of how individuals, groups and organization select to buy, use and dispose of goods, services, ideas, or experience to satisfy their needs and wants of customer. In this survey, we used a quantitative survey method using a Google Forms survey from the target individuals. In this study the primary data is collected using questionnaire and that is analyzed by using a proper tool and secondary data is used to collected the reviews. To determine the attitudes of consumers towards promotion employed, the effectiveness of promotions, relationship between attitude and behavior of consumers. |
| Keywords: | Consumer behaviour ,promotion |
| Cite Article: | "A STUDY ON IMPACT OF PROMOTIONAL ACTIVITES OF CUSTOMER BUYING BEHAVIOUR AT D MART", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 4, page no.h84-h89, April-2023, Available :http://www.ijnrd.org/papers/IJNRD2304712.pdf |
| Downloads: | 000118761 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2304712 Registration ID: 192098 Published In: Volume 8 Issue 4, April-2023 DOI (Digital Object Identifier): Page No: h84-h89 Country: Chennai, Tamil Nadu, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2304712 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2304712 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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