INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Purpose- This study aims to deal with the green marketing practices followed by the hotels of Delhi NCR. The study aims to understand the level of awareness among hotels in Delhi NCR about green marketing practices and assess their adoption of such practices. This could include evaluating the extent to which hotels have implemented environmentally friendly initiatives such as energy conservation, waste reduction, water conservation, sustainable procurement, and other green practices.
Design/Methodology/Approach- In this study the secondary data will be collected through Research Papers, Journals and Hotel Websites.
Findings- It was found that that the implementation of green marketing practices in the hospitality industry, particularly in hotels, is crucial to promote sustainable tourism and to address environmental concerns. Hotels in Delhi NCR can play a significant role in promoting green practices and sustainability by adopting environmentally friendly initiatives such as reducing energy consumption, minimizing waste, using eco-friendly products, and promoting sustainable transportation.
Paper Type- Dissertation
Keywords:
Green Marketing, Water Conservation, Energy efficient Lighting
Cite Article:
"A STUDY ON GREEN MARKETING PRACTICES FOLLOWED BY THE HOTELS OF DELHI NCR", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 4, page no.h137-h158, April-2023, Available :http://www.ijnrd.org/papers/IJNRD2304720.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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