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IJNRD
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
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Paper Title: Marketing of Banana In Khagaria District Of Bihar
Authors Name: Anish Kumar Rai , Dr . Victoria .A .Masih
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Author Reg. ID:
IJNRD_192865
Published Paper Id: IJNRD2305020
Published In: Volume 8 Issue 5, May-2023
DOI: http://doi.one/10.1729/Journal.34844
Abstract: Banana (Apple of paradise ) is one of the oldest fruit known to mankind and also a rich source of energy (104 cal / 100 gram ) .It s highly nutritive and very delicious . The probable origin of this crop is southeast Asia . For the present study three stages was adopted to select the sample district , block , village are selected . Commercial cultivation of banana in Khagaria district began in the early 2000s, when a group of farmers began experimenting with different varieties of banana. They found that local climate and soil condition were well suited to the cultivation of banana , and soon , more and more farmer began to switch from traditional crops like wheat and rice to banana. Overall the commercial cultivation of banana had a positive impact on the economy of Khagraia district of Bihar , providing a source of income for thousands of farmer and helping to boost the regions agricultural output .With the demand for bananas continuing to grow both domestically and internationally , it seems that this industry will continue to thrive in the years to come . The present study was under taken to study overview of Marketing cost ,Marketing margin, Price spread and Marketing efficiency .The price spread for different channels in study area are channel I ,have price spread of Rs1000, channel II ,have price spread of Rs 1850 , Channel III, have price spread of Rs 2850 and Channel IV , have price spread of Rs 2200. Marketing efficiency of Channel I is 26.25% , Channel II is 14.29 %, Channel III is 14.81 %and Channel Iv is 8.07%.
Keywords: Banana , Apple of paradise , Marketing cost , Marketing margin , Price spread , Market efficiency , Bihar , Khagaria .
Cite Article: "Marketing of Banana In Khagaria District Of Bihar", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 5, page no.a145-a152, May-2023, Available :http://www.ijnrd.org/papers/IJNRD2305020.pdf
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ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID:IJNRD2305020
Registration ID: 192865
Published In: Volume 8 Issue 5, May-2023
DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.34844
Page No: a145-a152
Country: PRAYAGRAJ, Uttar Pradesh, INDIA
Research Area: Management
Publisher : IJ Publication
Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2305020
Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2305020
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

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