INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Abstract: Having a healthy and beautiful body is a dream for everyone. There is a trend nowadays for using green/herbal/ayurvedic/organic products manufactured using natural ingredients. This study is based on the Green Personal Care Products. The relationship between gender and income with the purchase intentions of consumers is seen. The study is conducted in the district Rohtak and an online questionnaire is sent to the consumers who are using green personal care products. A total of 102 responses were taken from all these people and the data were analyzed using SPSS and Pearson Correlation is used for finding the relationship between the variables. The results show that there is no relationship between the gender and income of consumers with their purchase intentions. But there is a relation between the skin concern of the consumers and the quality of green personal care products to some extent.
Keywords:
Green Products, Green Personal Care Products, Gender, Income, Skin Concern, Quality of Personal Care Products.
Cite Article:
"ROLE OF INCOME AND GENDER ON PURCHASE INTENTION OF CONSUMERS: A STUDY CONDUCTED IN ROHTAK CITY", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 5, page no.a518-a525, May-2023, Available :http://www.ijnrd.org/papers/IJNRD2305066.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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