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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | A Healthy lifestyle is a new paradigm shift of today’s Consumers- A comprehensive study on Consumer Perception on Organic Food Consumption in Mumbai ,India. |
| Authors Name: | SUJATA SEN BHOWMICK |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_194318
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| Published Paper Id: | IJNRD2305157 |
| Published In: | Volume 8 Issue 5, May-2023 |
| DOI: | |
| Abstract: | There is a huge deal of knowledge available in the market regarding eating healthy, inculcating healthy food habits and invoking the spirit of a sustainable environment among each citizen of the country. The mission is to provide healthy food to the people of the country, money and opinions and perceptions work favourably in developing countries like India too. The root cause of lack of healthy eating is its unavailability as per the demand and its authenticity. If we are to go truly organic, we need to be more resourceful in terms of providing the right infrastructure for better organic production and adequate authentication programmes thereby making things available in proper supply. A total of 273 respondents were approached, out of which 250 responses gathered were completely filled, through the questionnaire survey method and a descriptive and mixed research method was conducted to understand the present scenario of organic food consumption and the probable chances of how to promote organic marketing in the country. It was analysed and tested that the level of awareness is quite good about organic food products in Mumbai and it was truly estimated that consumers in India do not consider Price as one of the barriers to healthy eating or organic consumption. The consumers truly look for authenticated organic food products and adequate amount of organic food supply in and around them. |
| Keywords: | Consumer Perception, Organic food; Healthy living; Sustainable environment; Organic Consumption; Green revolution. |
| Cite Article: | " A Healthy lifestyle is a new paradigm shift of today’s Consumers- A comprehensive study on Consumer Perception on Organic Food Consumption in Mumbai ,India.", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 5, page no.b442-b458, May-2023, Available :http://www.ijnrd.org/papers/IJNRD2305157.pdf |
| Downloads: | 000118756 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2305157 Registration ID: 194318 Published In: Volume 8 Issue 5, May-2023 DOI (Digital Object Identifier): Page No: b442-b458 Country: Thane, Maharashtra, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2305157 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2305157 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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