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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | TO STUDY THE IMPACT OF FACTORS OF SOCIAL MEDIA MARKETING OVER CONSUMER PURCHASING JOURNEY WITH SPECIAL REFERENCE YOUTHS OF CHIKKAMAGALURU CITY , KARNATAKA |
| Authors Name: | Mr .Ravi I A , Dr. Sudharshan G M |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_194057
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| Published Paper Id: | IJNRD2305162 |
| Published In: | Volume 8 Issue 5, May-2023 |
| DOI: | http://doi.one/10.1729/Journal.35360 |
| Abstract: | Consumers now have more options for attracting in social interactions on the internet thanks to the rise of social media. Social media has become the go-to source for consumers seeking information on the plethora of businesses available today. In recent years, Social Media Marketing (SMM) has emerged as a crucial component for companies to quickly, conveniently, and effectively reach out to their target customers. Traditional marketing strategies are unhelpful in today's world of globalization and cutthroat competition. If a company wants to stay competitive, it needs to adopt a social media marketing plan. The traditional order of things in the arena of marketing strategies used to sell products online has been upended by the rise of social media. According to the findings, online marketing is having an effect on consumer behavior, particularly among the young. The focus of this research paper is to analyze how the rise of social media has altered consumer spending habits. Respondents were selected using a random sample technique for this descriptive research study. A chi-square test was used for statistical analysis of the data received from 200 participants. Based on the results, conclusions have been concluded. |
| Keywords: | consumer habits; globalization; and social media marketing |
| Cite Article: | "TO STUDY THE IMPACT OF FACTORS OF SOCIAL MEDIA MARKETING OVER CONSUMER PURCHASING JOURNEY WITH SPECIAL REFERENCE YOUTHS OF CHIKKAMAGALURU CITY , KARNATAKA", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 5, page no.b483-b496, May-2023, Available :http://www.ijnrd.org/papers/IJNRD2305162.pdf |
| Downloads: | 000118758 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2305162 Registration ID: 194057 Published In: Volume 8 Issue 5, May-2023 DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.35360 Page No: b483-b496 Country: CHIKKAMAGALURU , KARNATAKA , India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2305162 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2305162 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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