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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | A Study On Consumer Preference Towards Cadbury Oreo Cookies |
| Authors Name: | Mrs.P. Selvi , A. Amirali |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_194181
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| Published Paper Id: | IJNRD2305267 |
| Published In: | Volume 8 Issue 5, May-2023 |
| DOI: | |
| Abstract: | The aim of this study was to investigate consumer preferences towards Cadbury Oreo cookies, a popular confectionery product in the market. Understanding consumer preferences is crucial for companies to develop effective marketing strategies and tailor their products to meet customer expectations. This study utilized a mixed-methods approach, incorporating both qualitative and quantitative research methods to gather data. Qualitative data was collected through in-depth interviews with a diverse sample of consumers to explore their perceptions, attitudes, and emotions towards Cadbury Oreo cookies. Thematic analysis was conducted to identify common themes and patterns in consumer preferences, including taste, texture, packaging, brand reputation, and emotional connections. Quantitative data was collected through a structured online survey among a larger sample of consumers to quantify their preferences and identify statistically significant trends. Descriptive statistics, chi-square tests, and regression analysis were used to analyze the data and identify factors that significantly influence consumer preferences towards Cadbury Oreo cookies. The results of this study provide valuable insights for Cadbury and other confectionery companies in understanding consumer preferences towards Oreo cookies and developing targeted marketing strategies to better meet customer needs. The findings also contribute to the broader literature on consumer behavior and preference research, offering implications for further studies in the field. |
| Keywords: | Cadbury Oreo cookies, Consumers Perceptions, Attitudes. |
| Cite Article: | "A Study On Consumer Preference Towards Cadbury Oreo Cookies", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 5, page no.c514-c520, May-2023, Available :http://www.ijnrd.org/papers/IJNRD2305267.pdf |
| Downloads: | 000118754 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2305267 Registration ID: 194181 Published In: Volume 8 Issue 5, May-2023 DOI (Digital Object Identifier): Page No: c514-c520 Country: Coimbatore, Tamil nadu, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2305267 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2305267 |
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ISSN: 2456-4184
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