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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Marketing Strategies: Traditional vs modern Pricing strategies and its influences on consumer purchasing in India |
| Authors Name: | JANGA PULLA REDDY , RAMADEVU SIVA SANKAR |
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IJNRD_194744
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| Published Paper Id: | IJNRD2305301 |
| Published In: | Volume 8 Issue 5, May-2023 |
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| Abstract: | In this research paper, we want to tell how marketing managers used to make pricing strategies in the old days, and now in the present trend, how marketing people are changing pricing strategies and making customers buy their products. Price is the one element of the marketing mix that produces revenue; the other elements produce costs. Prices are perhaps the easiest element of the marketing programme to adjust; product features, channels, and even communications take more time. Price also communicates to the market the company's intended value positioning of its product or brand. A well-designed and marketed product can command a price premium and reap big profits. Set prices too high, and you miss out on valuable sales. Set them too low, and you miss out on valuable revenue. Thankfully, pricing doesn’t have to be a sacrifice or a shot in the dark. There are dozens of pricing models and strategies that can help you better understand how to set the right prices for your audience and revenue goals. Pricing strategies account for many of business factors, like revenue goals, marketing objectives, target audience, brand positioning, and product attributes. They’re also influenced by external factors like consumer demand, competitor pricing, and overall market and economic trends. |
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| Cite Article: | "Marketing Strategies: Traditional vs modern Pricing strategies and its influences on consumer purchasing in India ", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 5, page no.d1-d15, May-2023, Available :http://www.ijnrd.org/papers/IJNRD2305301.pdf |
| Downloads: | 000118753 |
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2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2305301 Registration ID: 194744 Published In: Volume 8 Issue 5, May-2023 DOI (Digital Object Identifier): Page No: d1-d15 Country: GUNTUR, ANDHRA PRADESH, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2305301 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2305301 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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