INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
The purpose of the research is to look into the main factors that influence luxury brand purchases in India. The study focuses on identifying these determinants of luxury buying via the lens of a young Indian consumer because the study's target audience includes a significant portion of young consumers. Currently, luxury fashion is one of the most rapidly expanding and well-performing industries with leading firms experiencing double-digit grow thin the last few years. Provides a definition of luxury and a detailed discussion of how it has changed in time till arriving at the concepts of new luxury and zeroing Offers an overview of the industry, it spars form a candies major regional trends. Eventually, the word "luxury" in this sense may come to connote excess and indulgence in its negative connotations. It is not a coincidence that the term "lux" and the word "luxuriant," which mean "exuberance, profusion, luxury" and "lascivious and sensuous life," respectively, both come from the same root. The word "luxury" in this sense may come to connote excess and indulgence in its negative connotations. It is not a coincidence that the term "lux" and the word "luxuries," which mean "exuberance, profusion, luxury" and "lascivious and sensuous life," respectively, both come from the same root.
Keywords:
Brands overrated, luxury brand, craftmanship, design and quality, marketing
Cite Article:
"Are luxury brands overrated ", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 5, page no.d742-d746, May-2023, Available :http://www.ijnrd.org/papers/IJNRD2305395.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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