INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
This article analyses PR''s impact on politics via the lens of Narendra Modi's time in office as India's prime minister. Modi's use of communication methods including social media, personal branding, image management, and crisis management has profoundly affected the public's view of him and his government. In this study, the pros and cons of using such strategies are carefully weighed. At the study's conclusion, the repercussions of Modi's communication strategies on democratic accountability and leadership are explored.
Keywords:
Politics, Communication, PR, Modi, India, Democracy
Cite Article:
"The Power of Public Relations in Politics: An Analysis of PM Modi's Communication Strategy", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 5, page no.e244-e253, May-2023, Available :http://www.ijnrd.org/papers/IJNRD2305425.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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