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IJNRD
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
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Impact Factor : 8.76

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Paper Title: AN ECONOMIC ANALYSIS ON MARKETING OF BROILERS IN BHAGALPUR DISTRICT OF BIHAR
Authors Name: Sudhanshu shekhar , Mr Pritesh Dwivedi
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IJNRD_198363
Published Paper Id: IJNRD2306044
Published In: Volume 8 Issue 6, June-2023
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Abstract: The present study entitled “An Economic Analysis on Marketing of Broilers in Bhagalpur District of Bihar”. It was founded that there are three marketing channels involved in marketing of Broilers,(Channel 1- Producer-Consumer), (Channel 2 – Producer-Wholesaler- Consumer), (Channel 3- Producer-Wholesaler- Retailer-Consumer). The majorly preferred marketing channel by respondents in the study area is Channel 3. In channel 1, total marketing cost is Rs.20,total marketing margin is Rs 1000,marketing efficiency of channel 1 is 7.84%, Producer’s Share in Consumer Rupees in channel 1 is 99.75% and price spread in channel 1 is Rs. 20. In channel 2, total marketing cost is Rs.280,total marketing margin in channel 2 is Rs.2210,marketing efficiency of channel 2 is 4.16% , Producer’s share in Consumer rupees in channel 2 is 95.27% and price spread in channel 2 is Rs. 490. In channel 3, total marketing cost is Rs.575,total marketing margin in channel 3 is Rs.2420,marketing efficiency of channel 3 is 3.68%, Producer’s share in Consumer rupees in channel 3 is 89.44%, and price spread in channel 3 is Rs 1165.
Keywords: Marketing Efficiency, Marketing Margin, Marketing Cost, Producer’s Share, Price Spread.
Cite Article: "AN ECONOMIC ANALYSIS ON MARKETING OF BROILERS IN BHAGALPUR DISTRICT OF BIHAR", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 6, page no.a420-a426, June-2023, Available :http://www.ijnrd.org/papers/IJNRD2306044.pdf
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ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID:IJNRD2306044
Registration ID: 198363
Published In: Volume 8 Issue 6, June-2023
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Page No: a420-a426
Country: Bhagalpur , Bihar, India
Research Area: Management
Publisher : IJ Publication
Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2306044
Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2306044
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

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