|
|||||||||||||||
|
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
||||||||||||||
Issue: April 2024
Volume 9 | Issue 4
Review Result and Publication of Paper within : 2-3 days
Click Here For more DetailsFor Authors
Forms / Download
Published Issue Details
Editorial Board
Other IMP Links
Facts & Figure
Impact Factor : 8.76
Issue per Year : 12
Volume Published : 9
Issue Published : 95
Article Submitted :
Article Published :
Total Authors :
Total Reviewer :
Total Countries :
Indexing Partner
Join RMS/Earn 300
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
|
Published Paper Details
|
|
| Paper Title: | THE POWER OF POETRY IN MARKETING: HOW LANGUAGE CAN MAKE BRANDS STAND OUT |
| Authors Name: | Saanvi Monga , Saanvi Monga |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_195933
|
| Published Paper Id: | IJNRD2306086 |
| Published In: | Volume 8 Issue 6, June-2023 |
| DOI: | |
| Abstract: | This research paper explores the connection between poetry and its potential benefits in the field of business, despite initial skepticism from many individuals. Recognizing the significance of poetry in the corporate world, legitimate corporations, chief executive officers, academic institutions, and scholars have acknowledged its value. The Strategy Institute of the Boston Consulting Group commissioned Clare Morgan to conduct a study investigating the parallels between poetry and strategic thinking. Morgan's project aimed to explore the potential impact of poetry on the business realm. The research findings, presented in Morgan's book "What Poetry Brings to Business" (Morgan, 2010), shed light on this intriguing relationship. Additionally, Buswick, Morgan, and Lange (2005) affirm that the project aimed to foster analytical thinking and provide a challenging, skills-based initiative. This paper examines the inception and goals of the project, highlighting its contribution to the development of analysis-based thinking spaces. By delving into the realm of poetry and its relevance to business, this research expands our understanding of the potential benefits poetry can bring to the corporate world. |
| Keywords: | poetry, marketing, brand management, business, communication, strategy, psychology, consumer behaviour |
| Cite Article: | "THE POWER OF POETRY IN MARKETING: HOW LANGUAGE CAN MAKE BRANDS STAND OUT", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 6, page no.a748-a753, June-2023, Available :http://www.ijnrd.org/papers/IJNRD2306086.pdf |
| Downloads: | 000118751 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD2306086 Registration ID: 195933 Published In: Volume 8 Issue 6, June-2023 DOI (Digital Object Identifier): Page No: a748-a753 Country: New Delhi , Delhi, India Research Area: Communication Systems Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2306086 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2306086 |
| Share Article: |
|
|
Click Here to Download This Article |
|
| Article Preview | |
|
|
|
Major Indexing from www.ijnrd.org
| Semantic Scholar | Microsaoft Academic | ORCID | Zenodo |
| Google Scholar | ResearcherID Thomson Reuters | Mendeley : reference manager | Academia.edu |
| arXiv.org : cornell university library | Research Gate | CiteSeerX | PUBLON |
| DRJI | SSRN | Scribd | DocStoc |
ISSN Details
 |
 |
|
ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016
DOI (A digital object identifier)
Conference
Open Access License Policy
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Important Details
Social Media
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Join RMS/Earn 300
| Copyright © 2024 - All Rights Reserved - IJNRD |
Facebook Twitter Instagram LinkedIn