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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | The Impact of Sustainable marketing and Greenwashing |
| Authors Name: | G Nikhith Rohan Goud , M Bhaskar Reddy , B Harivardhan Goud |
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| Author Reg. ID: |
IJNRD_194330
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| Published Paper Id: | IJNRD2306183 |
| Published In: | Volume 8 Issue 6, June-2023 |
| DOI: | |
| Abstract: | Sustainable marketing has emerged as a critical strategy in today's business world, as companies look for ways to appeal to environmentally conscious consumers. However, there is a growing concern that many companies are engaging in "greenwashing," or making false or misleading claims about the sustainability of their products and services. This research paper aims to explore the impact of sustainable marketing and greenwashing on consumer behavior and the environment. This research paper undertakes a theoretical analysis of the existing literature on the impact of Sustainable marketing and Greenwashing. The paper begins with an overview of sustainable marketing and its growing importance in business practices. It highlights the significance of sustainable marketing in the current global scenario where consumers are becoming increasingly aware of their environmental impact. It then moves on to the concept of greenwashing, defining it and its negative impact on consumer trust and loyalty. The next section explores the various forms of greenwashing, including vague or misleading claims, irrelevant or false labels, and incomplete information. It also identifies the reasons why companies engage in greenwashing and how it ultimately damages their reputation and erodes customer trust.The paper then delves into the impact of sustainable marketing and greenwashing on consumer behavior. It explores the role of sustainability in consumer decision-making and the factors that influence a customer's willingness to pay for sustainable products. The paper highlights the importance of brand reputation and trust in influencing consumer choices and behavior. Furthermore, the paper also discusses the impact of sustainable marketing and greenwashing on the environment. It identifies the environmental benefits of sustainable marketing and how it can lead to more responsible production and consumption practices. On the other hand, greenwashing is seen as a major impediment to sustainable development, as it undermines the credibility of the environmental movement and prevents meaningful change from taking place. Finally, the paper concludes with a discussion of the future of sustainable marketing and greenwashing. It highlights the growing importance of sustainability in business practices and the need for greater transparency and accountability in marketing efforts. It also emphasizes the role of consumers in driving sustainable marketing practices and the importance of their continued demand for sustainable products. |
| Keywords: | Sustainable Marketing, Marketing, Greenwashing, Enivronmentally friendly |
| Cite Article: | "The Impact of Sustainable marketing and Greenwashing", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 6, page no.b731-b742, June-2023, Available :http://www.ijnrd.org/papers/IJNRD2306183.pdf |
| Downloads: | 000118761 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD2306183 Registration ID: 194330 Published In: Volume 8 Issue 6, June-2023 DOI (Digital Object Identifier): Page No: b731-b742 Country: Hyderabad, Telangana, India Research Area: Other Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2306183 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2306183 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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