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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Influence of Values in Buying Branded Apparels: A Comparative Study of Rural and Urban area of Bathinda |
| Authors Name: | Vishali |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_199049
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| Published Paper Id: | IJNRD2306236 |
| Published In: | Volume 8 Issue 6, June-2023 |
| DOI: | http://doi.one/10.1729/Journal.37322 |
| Abstract: | Influence of Values in Buying Branded Apparels: A Comparative study of Rural and Urban area of Bathinda were the subject of the research. Primary and secondary data are used in the research. We utilized questionnaires and personal interviews. Non-probability sampling was used in this investigation. This is a descriptive study in which the goal is to find out more about the subject. Describe how values influence consumer decisions when purchasing a branded apparel. The primary method of data collection in this study was questionnaires. As a result of the investigation, the following conclusions were reached: Consumers evaluate both price and quality when making purchasing decisions and values also influence the decision. This consumer group has the potential to have a positive impact on apparel and related markets. Since this group is believed to have a major impact on consumer behaviour, more information regarding youth would enable businesses to develop appropriate promotional strategies. Better understanding of this consumer group can result in more direct and effective marketing strategies. Also, a better understanding of the rural and urban youth values may aid retailers in offering more desirable apparel selections for this fashion-conscious financially-able group of young adults. This study will help the marketers to get insights about the consumer behaviour and influence of values on their buying decision. |
| Keywords: | Values, Brands, Consumers, Purchasing Decision. |
| Cite Article: | "Influence of Values in Buying Branded Apparels: A Comparative Study of Rural and Urban area of Bathinda", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 6, page no.c334-c346, June-2023, Available :http://www.ijnrd.org/papers/IJNRD2306236.pdf |
| Downloads: | 000118751 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2306236 Registration ID: 199049 Published In: Volume 8 Issue 6, June-2023 DOI (Digital Object Identifier): http://doi.one/10.1729/Journal.37322 Page No: c334-c346 Country: -bathinda, Punjab , India Research Area: Engineering Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2306236 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2306236 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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