INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
The retail sector has undergone a change thanks to the explosive expansion of internet shopping, which has opened new opportunities for both customers and businesses. For both marketers and researchers, it is essential to comprehend the reasons why people choose to shop online. This study intends to investigate why people shop online, with a particular emphasis on private universities in the Guwahati area.
According to the report, several variables influence why students at private universities in the Guwahati region choose to shop online. Convenience, time savings, a broader selection of products, competitive price, individualized recommendations, social influence, and perceived enjoyment are some of these elements. The study also pinpointed demographic traits and buying habits that affect the incentive for online shopping.
The research's conclusions offer useful information to advertisers and e-commerce sites who want to reach the Guwahati area's private university students. Businesses may better match the requirements and preferences of this consumer demographic by adjusting their marketing strategies, product offerings, and user experiences by comprehending the underlying motivations.
"A Study on Exploring Individual Motivation Towards Online Shopping with Special Reference To Private Universities in Guwahati Region", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 6, page no.c639-c643, June-2023, Available :http://www.ijnrd.org/papers/IJNRD2306268.pdf
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2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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