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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
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Impact Factor : 8.76

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Paper Title: A Study on Exploring Individual Motivation Towards Online Shopping with Special Reference To Private Universities in Guwahati Region
Authors Name: Prolop Saha , Chayanika Das
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IJNRD_199294
Published Paper Id: IJNRD2306268
Published In: Volume 8 Issue 6, June-2023
DOI:
Abstract: The retail sector has undergone a change thanks to the explosive expansion of internet shopping, which has opened new opportunities for both customers and businesses. For both marketers and researchers, it is essential to comprehend the reasons why people choose to shop online. This study intends to investigate why people shop online, with a particular emphasis on private universities in the Guwahati area. According to the report, several variables influence why students at private universities in the Guwahati region choose to shop online. Convenience, time savings, a broader selection of products, competitive price, individualized recommendations, social influence, and perceived enjoyment are some of these elements. The study also pinpointed demographic traits and buying habits that affect the incentive for online shopping. The research's conclusions offer useful information to advertisers and e-commerce sites who want to reach the Guwahati area's private university students. Businesses may better match the requirements and preferences of this consumer demographic by adjusting their marketing strategies, product offerings, and user experiences by comprehending the underlying motivations.
Keywords: Individual motivation, online shopping, consumer behavior, e-commerce, convenience, product variety, , social influence, online shopping motivation.
Cite Article: "A Study on Exploring Individual Motivation Towards Online Shopping with Special Reference To Private Universities in Guwahati Region", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 6, page no.c639-c643, June-2023, Available :http://www.ijnrd.org/papers/IJNRD2306268.pdf
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ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID:IJNRD2306268
Registration ID: 199294
Published In: Volume 8 Issue 6, June-2023
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Page No: c639-c643
Country: Guwahati, Assam, India
Research Area: Management
Publisher : IJ Publication
Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2306268
Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2306268
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ISSN: 2456-4184
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