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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | A Study of Elements of Online Visual Merchandising (OVME) for Websites of Indian Apparel Retailers |
| Authors Name: | Dr. Aditya Upadhyay , Dr. Sangeeta Jauhari , Dr. Vijay Singh |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_199377
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| Published Paper Id: | IJNRD2306292 |
| Published In: | Volume 8 Issue 6, June-2023 |
| DOI: | |
| Abstract: | This paper is the result of a scientific research which is concerned to the new and emerging field of Online Visual Merchandising. For the ease of study, the focus of this research was concentrated on Fashion and Apparel online stores. The aim of this research is to identify, create taxonomy and then measure the elements and sub-elements of Online Visual Merchandising. It is one of the first few researches in its line which is focused on Fashion and Apparel online stores operating in India. |
| Keywords: | Merchandising, Online Retail Stores, Online Visual Merchandising, OVM, Apparel web store, Content analysis, Taxonomy |
| Cite Article: | "A Study of Elements of Online Visual Merchandising (OVME) for Websites of Indian Apparel Retailers", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 6, page no.c794-c812, June-2023, Available :http://www.ijnrd.org/papers/IJNRD2306292.pdf |
| Downloads: | 000118752 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2306292 Registration ID: 199377 Published In: Volume 8 Issue 6, June-2023 DOI (Digital Object Identifier): Page No: c794-c812 Country: Bhopal, Madhya Pradesh, India Research Area: Social Science and Humanities Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2306292 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2306292 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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