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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | THE CHANGING LANDSCAPE OF MARKETING CHANNELS OF DISTRIBUTION AND LOGISTICS: A CONCEPTUAL REVIEW |
| Authors Name: | MRIDUL TRIKHA |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_198839
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| Published Paper Id: | IJNRD2306304 |
| Published In: | Volume 8 Issue 6, June-2023 |
| DOI: | |
| Abstract: | The paper focuses on the culmination of the marketing procedure as it explains the roles of manufacturers, marketing channels and store managers who provide good customer services to their end users. The paper also suggests role of retailers in distribution and integration of the products and services to the customers. In today’s world logistics’ is been focused as it has maximized both the revenues and sales of the merchandise. The operational procedures which need to be paid more attention are logistics and inventory control. Retail marketing is on the threshold of a new era as it will provide more efficient features which will contribute in providing meaningful and profitable outcomes. The literature review reflects the distribution and marketing mix strategies and usage which gave fruitful outcomes in the past researches. To develop the conceptualization of the retailing, this paper also includes the review of previous academic researches which were conducted and which covered the major emerging trends in retailing process. Therefore, the review summarizes the vast amount of research conducted on retailing topics to help academic researchers, teachers and marketing practitioners to better understand the concept of retail marketing |
| Keywords: | Retail marketing, Integration of services, Channels of distribution, |
| Cite Article: | "THE CHANGING LANDSCAPE OF MARKETING CHANNELS OF DISTRIBUTION AND LOGISTICS: A CONCEPTUAL REVIEW", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 6, page no.d19-d24, June-2023, Available :http://www.ijnrd.org/papers/IJNRD2306304.pdf |
| Downloads: | 000118752 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2306304 Registration ID: 198839 Published In: Volume 8 Issue 6, June-2023 DOI (Digital Object Identifier): Page No: d19-d24 Country: Mohali, Panjab, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2306304 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2306304 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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