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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Social Media Marketing |
| Authors Name: | Sandeep Kaur , Ms.Ranvir Kaur |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_199337
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| Published Paper Id: | IJNRD2306333 |
| Published In: | Volume 8 Issue 6, June-2023 |
| DOI: | |
| Abstract: | This research paper aims to investigate the influence of social media marketing on consumer behavior. With the widespread adoption of social media platforms and their growing significance in our daily lives, businesses have increasingly recognized the potential of social media as a powerful marketing tool. The study delves into various aspects of social media marketing, including its strategies, effects on consumer decision-making, brand engagement, and the challenges and opportunities it presents for businesses. Through an extensive analysis of existing literature and empirical studies, this research paper provides valuable insights for digital marketers and offers recommendations to optimize social media marketing efforts. |
| Keywords: | social media marketing, consumer behavior, influence, adoption, significance, marketing tool, strategies, consumer decision-making, brand engagement, challenges, opportunities, existing literature, empirical studies, valuable insights, digital marketers, recommendations, optimize efforts. |
| Cite Article: | "Social Media Marketing", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 6, page no.d317-d325, June-2023, Available :http://www.ijnrd.org/papers/IJNRD2306333.pdf |
| Downloads: | 000118751 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD2306333 Registration ID: 199337 Published In: Volume 8 Issue 6, June-2023 DOI (Digital Object Identifier): Page No: d317-d325 Country: Ropar, Punjab, India Research Area: Engineering Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2306333 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2306333 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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