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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Digital Marketing Automation Solutions Using AI and Intelligent Process Automation Techniques : Critical analysis and possible upcoming research |
| Authors Name: | Sai Bala Ganesh Evana , RamaKrishna Potu , Bharath Sai Addanki , Syam Sundar Rama , Dr.Velmurugam A K |
| Download E-Certificate: | Download |
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IJNRD_199718
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| Published Paper Id: | IJNRD2306365 |
| Published In: | Volume 8 Issue 6, June-2023 |
| DOI: | |
| Abstract: | Artificial intelligence (AI) is revolutionizing the field of digital marketing. By leveraging machine learning algorithms and natural language processing, AI is able to analyse vast amounts of data and make intelligent decisions in real-time, enabling businesses to better understand and engage with their customers. AI can be used to personalize marketing campaigns, optimize ad targeting, and even create content. Additionally, AI-powered chatbots and virtual assistants can provide personalized customer service, improving the overall customer experience. While AI has the potential to greatly improve the effectiveness of digital marketing efforts, it is important for businesses to carefully consider the ethical implications of using AI in their marketing strategies. It acknowledges the important contribution of AI to raising customer interaction on social media. At about the same time, instances of this-capable AI-based technologies have been suggested. It was categorically claimed that institutions can act more actively and thereby improve their non-financial performance by applying AI in marketing. They see it as a tool that supports decision-making in the area of managing social media interaction. Because of its solid foundations of the distribution, democratization, cryptography, integrity, and smart contracts, distributed ledger technology is the rage right now. Its application is expanding across a number of economic areas. Due to the abundance of available data, there are concerns with big data analytics, anonymity, ransomware attacks, marketing fraud, and spam. In order to offer an areas for further research of new market possibilities for blockchain customers experience, the current study evaluates the application of blockchain in the marketing sector and aims to identify influencing factors, research streams, and research topics. |
| Keywords: | Deep learning, Machine learning, Digital Marketing, Artificial Intelligence for Customer experience, Customer service enhancement, Automation in Digital marketing |
| Cite Article: | "Digital Marketing Automation Solutions Using AI and Intelligent Process Automation Techniques : Critical analysis and possible upcoming research ", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 6, page no.d647-d652, June-2023, Available :http://www.ijnrd.org/papers/IJNRD2306365.pdf |
| Downloads: | 000118760 |
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2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2306365 Registration ID: 199718 Published In: Volume 8 Issue 6, June-2023 DOI (Digital Object Identifier): Page No: d647-d652 Country: Guntru , ANDHRA PRADESH, India Research Area: Engineering Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2306365 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2306365 |
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