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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Brand attachment role in evoking emotions of targeted customers in jewellery sector of a reviewed paper |
| Authors Name: | neehar ch , vaamshidhar reddy P , vinay kumar T |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_199804
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| Published Paper Id: | IJNRD2306388 |
| Published In: | Volume 8 Issue 6, June-2023 |
| DOI: | |
| Abstract: | The goal of this research is to find out how strongly customers in Telangana's jewellery sector feel about specific brands. In particular, the purpose of this study is to investigate the emotional components of branding and how those features influence the behaviour of customers. To accomplish this goal, a survey of the clients of the jewellery industry in Telangana will be carried out. The customer's attachment to the brand, their emotional reactions to the brand, and their purchase behaviour will all be topics that will be covered in the survey. The data will be analysed using qualitative methods and secondary research from various sources such as journal articles, newspaper articles and live information available, and then conclusions will be drawn on the part that emotional attachment to brands plays in triggering those feelings. The findings of this research will be beneficial for marketing experts working in the jewellery industry, as they will provide a better understanding of how to develop and keep loyal customers. |
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| Cite Article: | " Brand attachment role in evoking emotions of targeted customers in jewellery sector of a reviewed paper", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 6, page no.d839-d845, June-2023, Available :http://www.ijnrd.org/papers/IJNRD2306388.pdf |
| Downloads: | 000118754 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2306388 Registration ID: 199804 Published In: Volume 8 Issue 6, June-2023 DOI (Digital Object Identifier): Page No: d839-d845 Country: HYDERBAD/Medchal-malkajgiri, telangana, india Research Area: Other Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2306388 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2306388 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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