INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
The research paper is on the topic “Unpacking Youth's OTT Habits: Time & Expenditure”. OTT refers to Over The Top platforms like Netflix, Disney+hotstar, Amazon Prime. This topic has particularly been undertaken keeping in mind its recent popularity among youth. The research attempts to examine the influence it has on the youth in terms of time and
consumption. The findings revealed that the use of OTT services is pervasive among young people, with streaming services being the most popular. Participants spent an average of 1 -3 hours per day on OTT services and allocated a significant portion of their income towards these services. The study also revealed a significant correlation between time spent on OTT services and the youth's productivity i.e. academic as well as workplace performance. There's a need for young people to be mindful of their OTT habits and for policymakers and stakeholders to implement measures to ensure responsible usage. This research paper provides valuable insights into the impact of OTT habits on young people and serves as a foundation for future research on the topic.
Keywords:
OTT platforms, expenditure, time consumption, productivity, youth
Cite Article:
"Unpacking Youth's OTT Habits: Time & Expenditure", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 6, page no.f635-f646, June-2023, Available :http://www.ijnrd.org/papers/IJNRD2306563.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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