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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | ATTITUDE OF CONSUMERS IN PURCHASING COFFEE WITH SPECIAL REFERENCE TO TIRUNELVELI DISTRICT |
| Authors Name: | R.EZHIL JASMINE , Dr.R.EZHIL JASMINE |
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| Author Reg. ID: |
IJNRD_200725
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| Published Paper Id: | IJNRD2306637 |
| Published In: | Volume 8 Issue 6, June-2023 |
| DOI: | |
| Abstract: | Coffee is one of the tempting beverages in India which makes any one feel fresh and enthusiastic. For a family or a person or for a hangout place, Coffee has been found a place in everyone’s refreshing moments. India is the seventh largest producer of coffee in the world, behind Brazil, Vietnam, Indonesia, Colombia, Ethiopia, and Honduras. While seventy percent of the coffee produced in India is exported, there has been a brewing demand for coffee in the domestic market as well. India is one of the world's greatest tea cultures, but it is certainly no stranger to the coffee bean. Consumers are increasingly educated and have more access to information about the products they consume thanks to the expansion of the internet and social networks, which put within reach of buyers a lot of information. This in turn encourages them to find out which of the offered products are “real” or “genuine”, allowing them to compare the attributes of products to make buying decisions based on what they perceive as authentic. Consumers recognize added value of products made with dedication, using quality ingredients, and they also value the work of artisan and traditional brands. As a result, consumers not only demand authentic products, but are willing to pay more for them. In this study, the researcher has attempted to analyze the attitude of consumers in purchasing Coffee with special reference to Tirunelveli District. |
| Keywords: | Coffee, Product, Attitude, Authentic, social network, perceive, culture |
| Cite Article: | "ATTITUDE OF CONSUMERS IN PURCHASING COFFEE WITH SPECIAL REFERENCE TO TIRUNELVELI DISTRICT", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 6, page no.g347-g357, June-2023, Available :http://www.ijnrd.org/papers/IJNRD2306637.pdf |
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| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2306637 Registration ID: 200725 Published In: Volume 8 Issue 6, June-2023 DOI (Digital Object Identifier): Page No: g347-g357 Country: TIRUNELVELI, Tamilnadu, India Research Area: Commerce Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2306637 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2306637 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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