INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
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Paper Title:
To what extent does the use of menu intervention strategies that leverage behavioural economics influence customer behaviour and encourage more sustainable choices in the restaurant industry?
Humans are not always rational creatures aiming to maximise utility, and this fact has been shown and accepted, giving rise to the area of behavioural economics. Unlike the rational choice model of classical economics, the average person does not take into account all relevant costs and benefits before making a decision. The concept of "Homo economicus" has been central to the field of economics for decades. Several fields of study, including sociology, psychology, and behavioural economics, have come together to explain the complexities of human nature. Small, non-intrusive prods that encourage a more desired option for the person in a decision-making scenario are known as "nudges," and they were first proposed by Thaler & Sustain (2008) as part of the burgeoning discipline of behavioural
economics. The idea may be used in a wide variety of contexts, with modifications made to suit each one according to the nudge's intended effect. The presence of the nudge alters the setting in which the decision is made and hence the nature of the decision made. Insights from the behavioural sciences are gaining prominence, which provides policymakers with an opportunity to apply this growing body of information about human behaviour to policymaking. This will help to define more effective policies to boost personal and societal well-being. The purpose of this research is to see whether people may be nudged into making more environmentally responsible lunchtime food choices.
Keywords:
rational decision-making, behavioural economics, menu design, nudge theory, human behaviour, plant-based diet, classical economics, policy making
Cite Article:
"To what extent does the use of menu intervention strategies that leverage behavioural economics influence customer behaviour and encourage more sustainable choices in the restaurant industry?", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 7, page no.c182-c190, July-2023, Available :http://www.ijnrd.org/papers/IJNRD2307217.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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