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IJNRD
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT
International Peer Reviewed & Refereed Journals, Open Access Journal
ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
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Impact Factor : 8.76

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Paper Title: “A STUDY ON MARKETING AND CONSUMER PERCEPTION OF MYCORRHIZA (STARTER) IN VAISHALI DISTRICT OF BIHAR”
Authors Name: Suman Bharti , Mr.Amit Kumar
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IJNRD_201689
Published Paper Id: IJNRD2307325
Published In: Volume 8 Issue 7, July-2023
DOI:
Abstract: The present study entitled “A Study on Marketing and Consumer Perception of Mycorrhiza (Starter) in Vaishali District of Bihar” Vaishali district is one of the tobacco producer of the state Bihar and the consumption of mycorrhiza and other Bio-fertilizers is very high in the present study area. The main ai Of DeHaat Pvt. Ltd. To serve good to the farmer to improve, the production and to also improve the Dehaat product in the selected area Company also want to start the study just because of scope and consumer behavior of the farmer while buying the biological product. Company also want to know that awareness about the starter and other product of Dehaat Pvt. Ltd. Mycorrhiza is an organic fertilizer containing microscopic and positive organic fungicide. It helps in increasing the yield crops by harmonizing with the roots of crops. No harmful chemicals have been used in it. Therefore, it does not harm the fertilizing capacity of the soil. Among with this, micronutrients are supplied by the use of mycorrhiza and water holding capacity is improved. Its use also increases the number of fruits and flowers.
Keywords: Price, Quality, Availability
Cite Article: "“A STUDY ON MARKETING AND CONSUMER PERCEPTION OF MYCORRHIZA (STARTER) IN VAISHALI DISTRICT OF BIHAR”", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 7, page no.d205-d211, July-2023, Available :http://www.ijnrd.org/papers/IJNRD2307325.pdf
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ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID:IJNRD2307325
Registration ID: 201689
Published In: Volume 8 Issue 7, July-2023
DOI (Digital Object Identifier):
Page No: d205-d211
Country: Nawada , Bihar, India
Research Area: Management
Publisher : IJ Publication
Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2307325
Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2307325
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016

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