|
|||||||||||||||
|
INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
||||||||||||||
Issue: May 2024
Volume 9 | Issue 5
Review Result and Publication of Paper within : 2-3 days
Click Here For more DetailsFor Authors
Forms / Download
Published Issue Details
Editorial Board
Other IMP Links
Facts & Figure
Impact Factor : 8.76
Issue per Year : 12
Volume Published : 9
Issue Published : 96
Article Submitted :
Article Published :
Total Authors :
Total Reviewer :
Total Countries :
Indexing Partner
Join RMS/Earn 300
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
|
Published Paper Details
|
|
| Paper Title: | The Economic Impact of the Ban on TikTok in India |
| Authors Name: | Dheer Bellara |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_202191
|
| Published Paper Id: | IJNRD2307341 |
| Published In: | Volume 8 Issue 7, July-2023 |
| DOI: | |
| Abstract: | The study analysed how the TikTok ban in India impacted the digital marketing industry in general and the app's income, user engagement, and user base. For this, the paper first included a research background and problem statement, as well as the research aim and objectives. The research showed that the prohibition resulted in a large drop in advertising income for TikTok and compelled users to shift to other platforms. The effects of India's ban on TikTok on the country's economy are analysed in this report. Exploratory data analysis was used to determine how the restriction has affected TikTok's business and user activity. The results showed that after the ban, advertising revenue and user numbers dropped significantly. The restriction further wreaked havoc on the digital marketing environment, forcing businesses to rethink their advertising approaches and look elsewhere for opportunities. The research emphasised the need of politicians and companies taking into account the repercussions of social media restrictions. |
| Keywords: | tiktok, tiktok in india, tiktok ban, exploratory data analysis, tiktok advertising, digital marketing |
| Cite Article: | "The Economic Impact of the Ban on TikTok in India", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 7, page no.d347-d354, July-2023, Available :http://www.ijnrd.org/papers/IJNRD2307341.pdf |
| Downloads: | 000118751 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD2307341 Registration ID: 202191 Published In: Volume 8 Issue 7, July-2023 DOI (Digital Object Identifier): Page No: d347-d354 Country: Pune, Maharashtra, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2307341 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2307341 |
| Share Article: |
|
|
Click Here to Download This Article |
|
| Article Preview | |
|
|
|
Major Indexing from www.ijnrd.org
| Semantic Scholar | Microsaoft Academic | ORCID | Zenodo |
| Google Scholar | ResearcherID Thomson Reuters | Mendeley : reference manager | Academia.edu |
| arXiv.org : cornell university library | Research Gate | CiteSeerX | PUBLON |
| DRJI | SSRN | Scribd | DocStoc |
ISSN Details
 |
 |
|
ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
Journal Starting Year (ESTD) : 2016
DOI (A digital object identifier)
Conference
Open Access License Policy
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Important Details
Social Media
Licence
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License
Join RMS/Earn 300
| Copyright © 2024 - All Rights Reserved - IJNRD |
Facebook Twitter Instagram LinkedIn