INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
The COVID-19 pandemic in different areas all over the globe seems to cause negative effect on the economy, particularly in tourism, commerce, health, and investment. All that changed throughout the crisis. Most consumers rapidly turned towards e-commerce while the new regular structure was embraced by business owners and various sectors. The digital transformation is a transition induced or affected by technology, such as social media sites, to all aspects of daily life. The distinction on the concepts of digital transformation is described as the applications used to improve business efficiency. In this paper, we evaluate initiatives of abrupt change in business platforms of Medium scale businesses in San Fernando, and the relationship between using the digital transformation platform and surviving the business performance during pandemic and if they are impacted by the new normal. The problem statement evaluates the perceived extent to which digital transformation can assist micro- and small-scale businesses in surviving and winning despite the new normal. The findings show that social media, cashless transactions, delivery couriers, online shopping apps, and private messages have made a significant contribution to easing the pandemic. Using technologies may help and promote the survival of Medium enterprises (MEs) during this outbreak.
Keywords:
COVID-19, digital transformation, digital business, business survival, e-commerce, micro-small scale business, cashless transaction.
Cite Article:
"The Digital Transformation of E-Business Sustainability in the New Normal: A E- Businesses Resilience Program", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 7, page no.d373-d386, July-2023, Available :http://www.ijnrd.org/papers/IJNRD2307344.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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