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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | Decoding The Big Fat Indian Wedding Industry |
| Authors Name: | Khushi Jain , Tanya Singh , Rishita Arora , Jhalak Arora , Priya Thakur |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_202323
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| Published Paper Id: | IJNRD2307379 |
| Published In: | Volume 8 Issue 7, July-2023 |
| DOI: | |
| Abstract: | This research project gathered responses from approximately 100 individuals aged 21 to 51, with 65 females and 35 males, regarding their unique wedding experiences. The study highlights diverse choices and preferences among different age groups, showcasing evolving trends in the wedding industry. Disparities in preferences are evident across regions. The study also shows links between the liquor, automobile, housing, jewelry, photography, travel, and tourism industries with weddings and a significant rise in income for the flower and home decor industries during peak wedding seasons. The project aims to cover the unique preferences of various individuals from different cultural and financial backgrounds and their consequent impact on the country's economy. |
| Keywords: | Interconnection between weddings and various businesses with their impact on the economy. |
| Cite Article: | "Decoding The Big Fat Indian Wedding Industry", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 7, page no.d676-d701, July-2023, Available :http://www.ijnrd.org/papers/IJNRD2307379.pdf |
| Downloads: | 000118752 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
| Publication Details: |
Published Paper ID:IJNRD2307379 Registration ID: 202323 Published In: Volume 8 Issue 7, July-2023 DOI (Digital Object Identifier): Page No: d676-d701 Country: New Delhi, Delhi, India Research Area: Other Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2307379 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2307379 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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