INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
Social media marketing is a very powerful tool in the growing trend of virtual and digital marketing. Today, the most of the targeted consumer want to see their brand in public and want to discuss freely about their choices. This paper clearly emphasized on the social media marketing results over the marketing practices and related consumer behavior. Especially, Facebook and Instagram nowadays are very popular among the public and them prefer to see brand over there for more convenience and trust. Consumers are very active and trending due to which companies needs to be updated and technoholic according to their targeted group. This paper will clear the concept of social media marketing and reviewing the various research done over it.
Keywords:
consumer behavior, social media marketing, targeted groups, Facebook, Instagram
Cite Article:
"ANALYZING AND CONCEPTUALIZING THE PRACTICES OF SOCIAL MEDIA MARKETING AND ITS CONVERSION RATE", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 7, page no.e541-e550, July-2023, Available :http://www.ijnrd.org/papers/IJNRD2307464.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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