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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | CONSUMER PURCHASING INTENSION FOR E-COMMERCE INDUSTRY DURING PANDEMIC. |
| Authors Name: | Ayushi Chawla , Chitra Wadhwani |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_202575
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| Published Paper Id: | IJNRD2307469 |
| Published In: | Volume 8 Issue 7, July-2023 |
| DOI: | |
| Abstract: | E-commerce is considered a dominant platform for ensuring business success and survival, which can be especially observed at the time of pandemic. It offers many benefits to the consumer and to the businesses in terms of enhancing customer relations, increasing profit, reducing cost, and allowing flexibility. During the Covid-19 pandemic crisis, E-commerce has become essential for the consumer and for the businesses. This research aims to explore factors that affect the consumer purchasing intensions for E-commerce industry during pandemic. Various statistical tools have been employed. These statistical tools provide useful insights and explanations with regard to the consumer purchasing intension to choose E-commerce industry. Data was collected from 100 respondents in the city of Bhopal, Madhya Pradesh, India. The results reveal that E-commerce industry played a major role in influencing the consumer purchasing intension during pandemic. This finding could provide a good basis for business to expand there business on E-commerce platforms. |
| Keywords: | Consumer, Consumer Behaviour, E-Commerce, Pandemic |
| Cite Article: | "CONSUMER PURCHASING INTENSION FOR E-COMMERCE INDUSTRY DURING PANDEMIC.", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 7, page no.e574-e582, July-2023, Available :http://www.ijnrd.org/papers/IJNRD2307469.pdf |
| Downloads: | 000118767 |
| ISSN: |
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2307469 Registration ID: 202575 Published In: Volume 8 Issue 7, July-2023 DOI (Digital Object Identifier): Page No: e574-e582 Country: Bhopal, MP, India Research Area: Management Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2307469 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2307469 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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