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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016 Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI) |
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| Paper Title: | AN EVALUATION OF HEALTH COMMUNICATION STRATEGIES FOR MALARIA IN YAOUNDE |
| Authors Name: | IRINE NDZEBIR EBOB |
| Download E-Certificate: | Download |
| Author Reg. ID: |
IJNRD_202678
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| Published Paper Id: | IJNRD2307470 |
| Published In: | Volume 8 Issue 7, July-2023 |
| DOI: | |
| Abstract: | Malaria is a major health problem in Cameroon with children under 5years old and pregnant women being the most vulnerable and affected groups. The government came up with a national strategic plan to permanently eradicate the disease. In order to bridge the gap between strategies put in place, the expected results and reinforce the strategies, some field actors (non-governmental organizations, and media houses) in Yaoundé’s communication strategies were assessed to know where the problem comes from, ameliorate and strengthen the strategies for better impact and efficiency. The main question was “how do field actors raise awareness on malaria in Yaoundé, and what are the limitations of their strategies?”. The general hypothesis was “field actors used interpersonal and group discussions to spread the word about malaria, but they were constrained by a lack of funding and tools needed to carry out sensitization campaigns”. Important information on field actors’ communication techniques were gathered through interviews with seven participants from non-governmental organizations and media houses in Yaoundé, and field data was assessed using qualitative content analysis. The general hypothesis was supported by field data because the field actors employed several tactics such as interpersonal and group discussions but were limited due to inconsistent sensitization activities carried out with majority not having sufficient funds, and adequate monitoring and evaluation systems put in place, which played a huge role in the malfunctioning of the communication strategies. Thus, making it difficult to completely eradicate malaria in Cameroon. |
| Keywords: | Malaria, Health communication, field actors’ strategies, Evaluation, advantages, disadvantages, Yaoundé |
| Cite Article: | "AN EVALUATION OF HEALTH COMMUNICATION STRATEGIES FOR MALARIA IN YAOUNDE", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 7, page no.e583-e595, July-2023, Available :http://www.ijnrd.org/papers/IJNRD2307470.pdf |
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2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016 An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator |
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Published Paper ID:IJNRD2307470 Registration ID: 202678 Published In: Volume 8 Issue 7, July-2023 DOI (Digital Object Identifier): Page No: e583-e595 Country: Yaounde, Centre Region, Cameroon Research Area: Social Science and Humanities Publisher : IJ Publication Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2307470 Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2307470 |
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ISSN: 2456-4184
Impact Factor: 8.76 and ISSN APPROVED
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