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INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT
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ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
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Impact Factor : 8.76

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Paper Title: AN EVALUATION OF HEALTH COMMUNICATION STRATEGIES FOR MALARIA IN YAOUNDE
Authors Name: IRINE NDZEBIR EBOB
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IJNRD_202678
Published Paper Id: IJNRD2307470
Published In: Volume 8 Issue 7, July-2023
DOI:
Abstract: Malaria is a major health problem in Cameroon with children under 5years old and pregnant women being the most vulnerable and affected groups. The government came up with a national strategic plan to permanently eradicate the disease. In order to bridge the gap between strategies put in place, the expected results and reinforce the strategies, some field actors (non-governmental organizations, and media houses) in Yaoundé’s communication strategies were assessed to know where the problem comes from, ameliorate and strengthen the strategies for better impact and efficiency. The main question was “how do field actors raise awareness on malaria in Yaoundé, and what are the limitations of their strategies?”. The general hypothesis was “field actors used interpersonal and group discussions to spread the word about malaria, but they were constrained by a lack of funding and tools needed to carry out sensitization campaigns”. Important information on field actors’ communication techniques were gathered through interviews with seven participants from non-governmental organizations and media houses in Yaoundé, and field data was assessed using qualitative content analysis. The general hypothesis was supported by field data because the field actors employed several tactics such as interpersonal and group discussions but were limited due to inconsistent sensitization activities carried out with majority not having sufficient funds, and adequate monitoring and evaluation systems put in place, which played a huge role in the malfunctioning of the communication strategies. Thus, making it difficult to completely eradicate malaria in Cameroon.
Keywords: Malaria, Health communication, field actors’ strategies, Evaluation, advantages, disadvantages, Yaoundé
Cite Article: "AN EVALUATION OF HEALTH COMMUNICATION STRATEGIES FOR MALARIA IN YAOUNDE", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 7, page no.e583-e595, July-2023, Available :http://www.ijnrd.org/papers/IJNRD2307470.pdf
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ISSN: 2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
Publication Details: Published Paper ID:IJNRD2307470
Registration ID: 202678
Published In: Volume 8 Issue 7, July-2023
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Page No: e583-e595
Country: Yaounde, Centre Region, Cameroon
Research Area: Social Science and Humanities 
Publisher : IJ Publication
Published Paper URL : https://www.ijnrd.org/viewpaperforall?paper=IJNRD2307470
Published Paper PDF: https://www.ijnrd.org/papers/IJNRD2307470
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ISSN: 2456-4184
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