INTERNATIONAL JOURNAL OF NOVEL RESEARCH AND DEVELOPMENT International Peer Reviewed & Refereed Journals, Open Access Journal ISSN Approved Journal No: 2456-4184 | Impact factor: 8.76 | ESTD Year: 2016
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 8.76 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
The utilisation of Social Media is an integral part of Indian youth. The overutilization of social media has captured the attention of youth entirely. The dependency of youths on social media has reached such a level, that without it they cannot imagine any part of their life. Technology especially Social media which is highly engaging affects the core structure of society i.e. social institutions. Due to social media, there are reported changes found in the exterior as well as interior layers (cultural perspective) of Indian society. This study is keen on analyzing these changes that are felt in the social culture among the youth, especially in their Socialisation. It also attempts to examine the positive and negative impacts of social media. It transforms the social culture of society. Especially the findings of an ongoing channel on youtube. It will show how the online culture is changing the offline culture of society. The mixed method approach was used. Initially, a content analysis was carried out of youtube and Instagram's top influencers.
Keywords:
Social Media, Culture, Youth
Cite Article:
"IMPACT OF SOCIAL MEDIA ON YOUTH IN THE CONTEXT OF THE CULTURE OF INDIA: A SOCIOLOGICAL ANALYSIS", International Journal of Novel Research and Development (www.ijnrd.org), ISSN:2456-4184, Vol.8, Issue 8, page no.a625-a632, August-2023, Available :http://www.ijnrd.org/papers/IJNRD2308074.pdf
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ISSN:
2456-4184 | IMPACT FACTOR: 8.76 Calculated By Google Scholar| ESTD YEAR: 2016
An International Scholarly Open Access Journal, Peer-Reviewed, Refereed Journal Impact Factor 8.76 Calculate by Google Scholar and Semantic Scholar | AI-Powered Research Tool, Multidisciplinary, Monthly, Multilanguage Journal Indexing in All Major Database & Metadata, Citation Generator
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